Right off the bat many of you will stop reading when I tell you to follow MTV’s lead… but here we go. MTV, recognizing that the Millennial generation is in fact their future, has done a bit of research on the generation as a whole and implemented changes to empower the generation a lot more. One way they are doing that is “reverse mentoring.” Each Gen X executive has a Millennial mentor. The younger is challenging and advising the older. It is fascinating.
From a Media Daily News story on MTV: “On the outside, MTV has just completed one of the most in-depth studies of the work habits of Millennials, the findings of which may surprise some. On the inside, it is using that research — and some seemingly counterintuitive organizational strategies — to transform its own workplace, in an effort to remain relevant with a generation MTV believes will reshape everything about, well, everything.”
“…He says MTV believes that so much that the first product it is using the research to transform is its own work culture. In an array of initiatives spawned by President of MTV Stephen Friedman, top MTV executives are now being told what to do by the youngest members of their teams. Friedman coins the concept “reverse mentoring,” and the idea was that the only way MTV’s largely GenX management team would be able to get inside the mindsets of Millennials would be to put them more in charge.
“Shore says it starts at the top, and that Friedman’s Millennial mentor has already has a profound influence on MTV and even its product: Friedman’s mentor came up with a new category in MTV’s vaunted Video Music Awards recognizing the “best video with a message.”
“Shore says his own Millennial mentor “is not shy,” and recently asked him “why we don’t get to review you.”
“In fact, he says an important distinction about Millennials in the workplace is that they actually want a “perpetual feedback loop.” Whereas Xers may have eschewed any feedback — even an annual review — Shore says, “Millennials are like, ‘Can you give me daily reviews?’ Their drive to self-improve is extremely high, and it reflects the world they grew up in, because they’re in a constant feedback loop.”’
Now, knowing many of the pastors that lead our churches I doubt there will be a lot of intentional reverse mentoring but I think it should happen and to that end I am looking for one in ministry as we speak. I don’t want to be a slacker Gen X’er that misses the boat…
You can read more about the research here
HT: Tyler Braun.